Anurag is one of the few people with a specific understanding of the nuances of music sync licensing and clearance management with a good delivery record. His long-standing relationships within the industry and copyright holders/record labels give him a unique ability to work fast and structure constructive deals for brands and advertisers/broadcasters.

Anurag uniquely balances the needs of artists and labels with insight. He builds strong relationships and consistently negotiates professionally in demanding environments. His experience and network allow him to structure deals that maximize value for labels, brands, and agencies. His approach is highly effective.

Anurag brings deep industry experience and a clear understanding of the value of gold standard catalogues like ours. Through Chain Reactor, he leverages strong brand relationships to deliver high impact campaigns with iconic songs. Sync and licensing require specialised structuring, and ChainReactor has consistently demonstrated that expertise with us.

Anurag expertly navigates copyright frameworks for musical and literary works. He specializes in sync licensing and rights clearance, balancing the commercial needs of brands and broadcasters with the interests of rights holders. His approach ensures procedural compliance, transparency, and a sustainable licensing environment.

Anurag’s deep understanding of brand and advertiser needs, supported by strong industry knowledge and a clear grasp of licensing complexities, makes his approach highly collaborative. He consistently balances commercial objectives with long‑term partnership value, shaping win‑win deals that deliver meaningful outcomes for all stakeholders.